+5,000 advertising messages a day now compete for the limited attention of the average consumer – Forbes
The massive increase in demand for digital advertising continues to raise media costs. Customer acquisition costs are going up across many industries as a result – Leading Venture capitalist, Mary Meeker
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“I worked with James for almost 2.5 years while I handled Smirnoff at Diageo. James essentially helped set up our entire digital marketing effort. James is indefatigable and diligent. I truly applaud him for this and for showing me perspectives that I would otherwise have missed.”
“I have worked with the team over the past few years – their strength lies in their ability to develop actionable consumer insights , get under the skin of the customer and the competition to develop competitive advantage.”