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B2B lead generation and CRM for TrackMyRisks
TrackMyRisks is a platform that enables companies to take control of risk & compliance documents in a centralised online platform. Users can store and share documents and get reminders of expiry dates of compliance documentation. With big growth ambitions, the business needed to spread the word about their platform to a highly targeted niche B2B audience online. The business also needed to streamline their sales operations with a robust CRM platform.
Working with the leadership team, a digital B2B sales strategy was developed to improve the focus, efficiency and conversion rate of their new business initiatives.
A CRM strategy was also launched to help the business automate their new business initiatives, more easily track and convert new business.
B2B lead generation strategy – CRM strategy – Content strategy
B2B social sales programme – Lead generation campaign – CRM programme design and deployment