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Pall Mall Barbers
Customer Devoted work / Our Favourites
Revitalising a 123 year old male grooming brand
Established in 1896, Pall Mall Barbers is London’s largest independent male grooming business with branches throughout London and New York city and products available worldwide. Stores offer men’s haircuts, traditional wet shaves and a range of luxury men’s grooming products that the business has developed. In order to keep pace with today’s consumers, the brand needed to modernise itself as it entered a period of accelerated domestic and international expansion.
Market analysis – Customer insight development – Competitor SWOT analysis – Key brand message development – Value proposition development – Brand strategy and identity development
– Brand video concepts & storyboards – Website copy – B2B sales collateral – Brand identity & strapline