Pall Mall Barbers

Customer Devoted work / Our Favourites

Revitalising a 123 year old male grooming brand

Established in 1896, Pall Mall Barbers is London’s largest independent male grooming business with branches throughout London and New York city and products available worldwide. Stores offer men’s haircuts, traditional wet shaves and a range of luxury men’s grooming products that the business has developed. In order to keep pace with today’s consumers, the brand needed to modernise itself as it entered a period of accelerated domestic and international expansion.

The Solution

After initially analysing the competition and developing comprehensive set of customer insights, the new brand identity was shaped with key brand messages and a new visual language to reinvigorate the brand.

“I have worked with the team over the past few years on our brand strategy – their strength lies in their ability to develop actionable consumer insights , get under the skin of the customer and the competition to develop competitive advantage.”

Richard MarshallPall Mall Barbers CEO

Consulting solutions

Market analysis – Customer insight development – Competitor SWOT analysis – Key brand message development – Value proposition development – Brand strategy and identity development

Production services

– Brand video concepts & storyboards – Website copy – B2B sales collateral – Brand identity & strapline