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Global real-time integrated digital nightlife campaign across 14 countries
The Smirnoff Nightlife Exchange Project was a call to arms inviting consumer-generated ideas from 14 markets that were then transformed into event experiences. The audience and the brand became collaborators and invented the perfect night together.
Working on a multinational basis to coordinate content and scheduling the perfect orchestra of nightlife on a global basis both online and off-line. The campaign culminated in a finale where each of the 14 countries taking part, including the UK, exchanged the best of their nightlife with a partner country.