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Launching Vespa into a new market
An interactive digital campaign was crafted that gamified the story of the brand’s heritage using a series of puzzles and games that needed to be solved for the chance to win a Vespa scooter and a trip to Italy.
The Results: 75,000 website visitors, 23,000 competition registrations, 212,000 Facebook likes, 50,000 test drive bookings for the Vespa.
Awarded with an International Echo for the best use of digital in a direct marketing campaign. Awarded with a commendation from Favourite Website Awards.