A team of dedicated senior talent, on tap

An award winning team with extensive bluechip experience

How we work


The team leverage a full suite of planning methodologies and tools gained from their experience of working in leading agencies and consultancies. Our core planning capabilities cover content, insight development, customer experience, customer loyalty, digital marketing and brand strategy.


Working closely with the strategy function, our creative team bring the strategy to life with creatively engaging ideas that cut through the clutter. The creative team have experience of conceptualising and designing fully integrated marketing campaigns, websites, mobile apps and brand identities.


Our full stack tech team collaborate with the creative and strategy teams from the beginning of the project and operate as internal consultants, advising on any technical limitations and the technologies required to deliver client projects. They then build and deploy client projects.

Why we're different

AI driven insight engine

Our proprietary AI insight engine scans 2,000 data points and insight sources in real-time to deliver robust, actionable insights that help optimise marketing and customer engagement initiatives

Award winning methodologies

Our experience working with over 50 global brands in leading agencies means we deliver at a world class standard

Totally Technology Agnostic

Being totally technology agnostic enables us to use the most cost-effective technology on a bespoke basis for each client. We don’t get a commission from suppliers unlike many agencies

Bluechip experience

The award winning team have been hand-picked from top agencies and consultancies and all have extensive bluechip experience


Data Fluent

Over 50 years combined experience working with analytics- we know the metrics that matter and unearth actionable insight

Customer Devoted leadership team

James Sandberg - Founder

With 17 years experience, James has won awards for his customer centric digital strategies in India, the US, UK and at the Asia Pacific regional level. As the ex-managing director of customer engagement agency Ogilvy One and the strategy director for customer loyalty consultancy The Collinson Group, James has delivered digital strategies for the biggest brands in the world.

Andy Gharat - Creative

Andy brings 20 years of creative and design experience with a key focus on integrated marketing campaigns and digital. Andy has led the creative thinking for many internationally recognised campaigns. He has spent a substantial part of his career with Ogilvy as a design and creative director. Andy’s claim to fame is developing India’s first mobile website for Ford, back in 1998!

Ian Morrison- CTO

As the original games developer behind 80’s cult classic game Outrun (the world’s first colour racing game!), Ian has almost 30 years experience as a full stack developer. Ian has produced games for Nestle and Diageo, marketing platforms for Grolsch and Adidas, e-commerce marketplaces for the Singaporean Government and marketing platforms for BMW and H&M.