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The ultimate retail media mix: Build a top performing mix to grow your ROI
According to a report published by Business Data Platform, Statista, “Retail sales are expected to reach 26.29 trillion globally before the end of 2019.” This number encompasses bricks-and-mortar stores,...
How to build a B2C marketing funnel to drive your sales on autopilot
A B2C marketing funnel is a different animal to the common B2B strategies you may have seen online. While all marketing funnels follow a similar concept, consumer businesses can...
15 tools to beat the competition: competitor intelligence solutions
Competitive intelligence is literally ‘reverse engineering the competition’ in order to understand their strategies, approaches and the factors which drive their success. Crayon’s 2018 ‘State of Market Intelligence‘ reports...
The best kept secret to reduce marketing risk: Marketing econometrics
Econometrics is the creation and use of mathematical models to represent economic systems in the real world. These can be used for an entire economy, an industry, or a...
The value proposition strategies which will help you to grow market share
The value proposition is the single most important element in a brand’s positioning strategy – and often defines its success (or failure) in the market. It’s that big a deal....
Here’s how to build an automated sales system using marketing funnels
According to the State of Marketing report by Salesforce, 67% of marketing leaders use a marketing automation platform. In a separate report, published by Marketo and Ascend2 shares, “91%...
This is how a marketing audit can accelerate your marketing ROI today
According to Hubspot’s 2019 State of Inbound Report, “40% of brands consider proving Return on Investments (ROI) of their marketing spends as their top marketing challenge.” Brands are consistently...
This is how the path to purchase will help you optimise marketing ROI
The ‘path to purchase’ has become almost unrecognisable in the past decade but, throughout the digital revolution, one core factor which remains the same is the process that people...
This is the secret formula that Uber used to scale: Product-market fit
Just one year after Uber was launched, it had experienced so much growth that it was hiring one new driver for every seven rides – with virtually zero marketing...
7 steps that will make your strategic marketing plan drive real growth
With so many brands out there building their businesses digitally, there seems to be a focus on going live and executing marketing without building a strategic marketing plan. The...
Ultimate up selling strategies that maximize customer basket size
Upselling can ultimately increase your revenue, improve customer satisfaction and create a larger customer base. Up selling the right way requires more than just your simple sales knowledge, so...
How to use social media sentiment analysis to get the competitive edge
For brand managers and CEOs, it is vital to know how people feel about your brand. In order to manage a brand’s reputation, a business can conduct social media...
How to enrich customer experience with gamification and build deeper, richer customer data
As kids and adults we rely on our competitive spirit to win at life. That’s why games are so popular. In this article, we will review how gamification can...
11 ways to build robust insight – from a customer insight consultancy
Insight is the fuel which drives the engine of customer-focused organisations and enables informed businesses to craft compelling and engaging customer experiences. Leading brands are using it to engage,...
5 steps to increase brand trust and give your brand a trust advantage
Trust has the ability to define a brand’s market share – it can both create as well as destroy brand value. When people have trust in a brand, they...
CRM Explained – From a customer relationship consultancy
Customer relationship management is often thought of by companies as a simple piece of software that "just works". Getting your CRM right is a complicated task, with a lot...
The 5 key drivers of customer loyalty and how brands can reduce churn
Acquiring a new customer can cost anywhere between 5 and 25 times as much as retaining an existing one, but many companies are still focusing their efforts on customer...
3 steps that brands can take to build their product ecosystem right now
Definition of Product Ecosystem Any type of product or service company can expand their core product range, to build a suite of complimentary items and enable customers to extend...