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How to build a social media marketing funnel- a full strategy to drive social sales
A social media marketing funnel can make all the difference in driving social sales and monetising followers. Whilst social media is really helpful for brands to drive market awareness and
How a competitor SWOT will accelerate your sales & marketing ROI today
A competitor SWOT analysis is a decision-making tool which helps brands to develop a clear marketing strategy. This tool aims to help businesses create a better overview of a competitor’s
The ultimate retail media mix: Build a top performing mix to grow your ROI
According to a report published by Business Data Platform, Statista, “Retail sales are expected to reach 26.29 trillion globally before the end of 2019.” This number encompasses bricks-and-mortar stores, e-Commerce
How to build a B2C marketing funnel to drive your sales on autopilot
A B2C marketing funnel is a different animal to the common B2B strategies you may have seen online. While all marketing funnels follow a similar concept, consumer businesses can also
How to develop marketing and consumer insights to beat the competition
Forrester, in its report ‘Insights-Driven Businesses Set The Pace For Global Growth‘, (2017) shares that insight-driven companies are on track to make $1.8 trillion every year by 2021. In the
How to build effective differentiation strategies to grow market share
There are several things that brands can utilise to encourage growth and drive sales. To get ahead of the competition, brands first need to know how they differ fro other
Sell on social media: Strategies to maximise your social commerce ROI
According to a report published by Adweek on Social Commerce, “The top 500 retailers online brought in a total revenue of nearly $6.5 billion through social shopping.” One of the
Unfair advantage: get to know the strength and weakness of competitors
A competitive analysis aims to identify the strengths and weaknesses of your competitors. It is a great way to use competitor data to your advantage. Through analysing the competitor, brands
This is how the path to purchase will help you optimise marketing ROI
The ‘path to purchase’ has become almost unrecognisable in the past decade but, throughout the digital revolution, one core factor which remains the same is the process that people go
How a B2B marketing funnel can streamline your sales cycle and drive ROI
B2B sales refer to an activity where a business sells to another business. It is a distinct process from B2C (business-to-consumer sale) in which a business sells to individuals rather
5 biggest marketing funnel conversion mistakes and how to avoid them
Achievement of an effective marketing funnel conversion occurs when brands understand what influences a customer’s buying decision. By understanding their customers’ buying journey and the factors that affect buying decisions,
This is the email frequency best practice that’ll make you grow sales
We can all relate to logging onto our email account to find a ton of new messages, some even from the same sender. It’s happened to all of us while
Ultimate up selling strategies that maximize customer basket size
Upselling can ultimately increase your revenue, improve customer satisfaction and create a larger customer base. Up selling the right way requires more than just your simple sales knowledge, so knowing
How to enrich customer experience with gamification and build deeper, richer customer data
As kids and adults we rely on our competitive spirit to win at life. That’s why games are so popular. In this article, we will review how gamification can be
How to build a winning marketing funnel strategy? Market research is vital
Building a winning digital marketing funnel strategy requires taking one step back and gaining a clear view of the funnel. The business needs to connect that long-term vision with short-term
Marketing funnel automation is great- but you still need these key principles
The concept of using a sales funnel has been around for more than a century. While marketing funnel automation makes it easier for brands to manage leads from start to
Marketing funnel examples and the actual strategies used by global brands
If brands want their sales process to run as efficiently as possible, getting the marketing funnel right is crucial. This article will discuss some of the best marketing funnel examples
Marketing funnels explained: where does a funnel fit in your marketing mix?
Funnels play an integral role in any marketing campaign. It provides a useful guide through which marketers can analyse a business and identify areas for improvement. This article will explain
Marketing funnel models – all funnel models and channel strategies mapped
A marketing funnel is a series of steps that a brand uses to turn prospects into a buying customer. While all funnels have the same goal, it is never a
Marketing funnel stages and journey – a full funnel breakdown and strategy
Among all marketing models, AIDA is perhaps the best known. There are 4 marketing funnel stages in the AIDA model that are highly reliable and used in almost every business.