Customer service is an important factor which requires regular and significant investment. According to Accenture’s Global Customer Satisfaction Report (2008), “Price is not the main reason for customer churn. Instead, …
Top ideas for customer service differentiation to retain customers Read More »
According to a report by Statista, “e-Commerce sales are expected to account for 13.7 % of all retail sales worldwide in 2019.” This number is expected to increase further still …
E-commerce tools: The best ecommerce marketing companies, reviewed Read More »
According to a report published by Business Data Platform, Statista, “Retail sales are expected to reach 26.29 trillion globally before the end of 2019.” This number encompasses bricks-and-mortar stores, e-Commerce …
The ultimate retail media mix: Build a top performing mix to grow your ROI Read More »
A B2C marketing funnel is a different animal to the common B2B strategies you may have seen online. While all marketing funnels follow a similar concept, consumer businesses can also …
How to build a B2C marketing funnel to drive your sales on autopilot Read More »
Forrester, in its report ‘Insights-Driven Businesses Set The Pace For Global Growth‘, (2017) shares that insight-driven companies are on the right track to make $1.8 trillion every year by 2021. …
How to develop marketing and consumer insights to beat the competition Read More »
Competitive intelligence is literally ‘reverse engineering the competition’ in order to understand their strategies, approaches and the factors which drive their success. Crayon’s 2018 ‘State of Market Intelligence‘ reports that …
15 tools to beat the competition: competitor intelligence solutions Read More »
According to Emmett C. Murphy, PH.D., author of ‘Leading on the Edge of Chaos: The 10 Critical Elements for Success in Volatile Times’, “Increasing customer retention by 2% has the …
9 customer retention strategies that will make you supercharge your profits Read More »
Pricing is one of the most important factors for any business. Setting prices too low or too high can limit a brand’s growth. How much a brand charges for a …
6 pricing strategies to accelerate your sales & profit immediately Read More »
Econometrics is the creation and use of mathematical models to represent economic systems in the real world. These can be used for an entire economy, an industry, or a single …
The best kept secret to reduce marketing risk: Marketing econometrics Read More »
According to a report published by Adweek on Social Commerce, “The top 500 retailers online brought in a total revenue of nearly $6.5 billion through social shopping.” One of the …
Sell on social media: Strategies to maximise your social commerce ROI Read More »
In 2018, Temkin Group published the report ‘Customer Experience Matters’, which shares, “Customers who had an excellent experience with a brand are 3.5 times more likely to recommend the product …
How to optimise your net promoter score to increase customer retention Read More »
Smartphones, tablets, and multi-screen media experiences have changed customers buying behaviour forever. The fluidity of how consumers jump between devices have left many brands playing catch up to the expectations …
Gamification strategies to help drive brand growth now Read More »
The value proposition is the single most important element in a brand’s positioning strategy – and often defines its success (or failure) in the market. The value proposition is a …
The value proposition strategies which will help you to grow market share Read More »
A customer experience map helps brands to focus on and refine the experience that they deliver to their customers. It does this by enabling brands to identify strengths, shortcomings, and …
How a customer experience map makes your customers more profitable Read More »
According to the State of Marketing report by Salesforce, 67% of marketing leaders use a marketing automation platform. In a separate report published by Marketo and Ascend2 shares, “91% of …
Here’s how to build an automated sales system using marketing funnels Read More »
According to Hubspot’s 2019 State of Inbound Report, “40% of brands consider proving Return on Investments (ROI) of their marketing spends as their top marketing challenge.” Brands are consistently focused …
This is how a marketing audit can accelerate your marketing ROI today Read More »
According to eMarketer’s Worldwide Retail and Ecommerce Sales report, “e-Commerce sales are expected to reach at least $4.5 trillion by 2021.” This huge number has made e-commerce marketing fiercely competitive. …
+10 things you can do to increase customers’ average order value right now Read More »
The ‘path to purchase’ has become almost unrecognisable in the past decade but, throughout the digital revolution, one core factor which remains the same is the process and stages that …
This is how the path to purchase will help you optimise marketing ROI Read More »
With the huge amount of customer data that is being generated every day across sales, marketing and customer service teams, businesses face a real challenge integrating it all into one …
How to build the single customer view to increase retention right now Read More »
Just one year after Uber was launched, it had experienced so much growth that it was hiring one new driver for every seven rides – without needing to spend anything …
This is the secret formula that Uber used to scale: Product-market fit Read More »
Customer lifetime value (CLV) is a vital metric which defines the long term profitability of a business. Alarmingly, Criteo published a study in 2018 which says that “Only 34% of …
10 strategies to help you increase customer lifetime value &retention Read More »
With so many brands out there building their businesses digitally, there seems to be a focus on going live and executing marketing without building a strategic marketing plan. Get Instagram …
7 steps that will make your strategic marketing plan drive real growth Read More »
Most of us are aware that customer loyalty and customer experience, although connected, are very different things – and both are vital for your business. Loyalty – it’s on the …
Customer experience and loyalty programmes – how different are they? Read More »
While the world has been telling us that crypto is the new currency, it seems that something has pipped it to the post – personal data. These days, you can’t …
This is the data economy: what is your personal data value right now? Read More »
We’ve all been there – you’re on the train or taking a quick coffee break and you decide to take the opportunity to check your emails. You log on to …
This is the email frequency best practice that’ll make you grow sales Read More »
