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Customer loyalty

Why loyalty matters – A customer loyalty consultancy perspective

Just what is a Loyalty programme, then? While the specifics of each programme might vary, the base functionality remains the very same: a loyalty programme is a marketing system instituted by a company that rewards purchasing practices, thereby increasing the customer’s incentive to remain loyal to the business. A loyalty programme may offer discounts, credit, prizes, or any kind of other benefit that would win the loyalty of a customer.