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Actionable insight

We develop competitor intelligence, identify nascent trends and cultivate customer insight

In fiercely competitive markets, cutting through the clutter and cultivating brand loyalty can be tough

Insight can guide the way to craft messages and deliver experiences that more strongly resonate with customers, improve conversion rates and retain customers for longer. 

 

Insight delivers competitive advantage

Solutions

Competitor & market forensics

Our competitor and market forensics tool enables clients to develop deep market insights and fully reverse engineer their competitor’s marketing strategy, budget, performance, market position and customer sentiment in order to develop a highly competitive marketing strategy that avoids poorly performing marketing activities.

Customer dimensions hub

The customer dimensions hub builds customer insight using 28 quantitative and qualitative analysis methodologies. It covers customer experience, customer service, brand, advertising, content and website to give a full roadmap of how a brand can better acquire, engage and retain customers for the long term.

Customer engagement diagnostic

Our customer engagement diagnostic helps clients identify the lowest cost, highest impact initiative that they can launch to improve the return on investment of their customer engagement initiatives. The diagnostic measures 217 metrics across customer acquisition, engagement and retention initiatives.

Content & messaging analytics

Content & messaging analytics enables clients to analyse the content and message effectiveness of a specific competitor, across a sector or specific topic to develop an optimal content strategy that is primed to receive the most positive sentiment, engagement, and optimised for search effectiveness.