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Ecommerce marketing firms: A guide to services for ecommerce businesses

Ecommerce marketing firms: A guide to services for ecommerce businesses

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To support growth, brands must consider getting the help of professionals to assist in the different aspects of their ecommerce website. Ecommerce marketing firms can provide a variety of services that will ease everything from marketing to operations.

Benefits of an ecommerce marketing firm

Access the skills you need

Building an in-house team to work on the entire digital marketing and operations may be impractical and even impossible for many businesses.

Most of the time, the skills that brands needs are either too expensive or hard to come by. What’s more, it won’t be financially realistic to hire someone for a full or part-time work if their skills are not constantly and consistently needed. Especially in the area of ecommerce marketing, since campaigns can change at different times of the year. For example, branding and SEO may be needed during the early stages of the business, while at other times it may be better to focus on paid advertising and social media marketing.

Source: Wishpond

Ecommerce marketing firms can retain employees for a range of different roles. Additionally, they can apply the right mix of skills that can meet campaign objectives.

A digital marketing agency will retain employees in a range of different roles and can apply the right mix of skills to meet your campaign objectives.

Manage your budget more effectively

One of the most time-consuming tasks for ecommerce marketing is tracking ad spends across different platforms. Most marketing firms can provide this service for you as they have a complex set of management and reporting tools.

Get new perspectives

Digital agencies work with a wide variety of business types industries and marketing professionals. They learn and develop successful and marketing techniques that can be applied to different sectors.

By tapping into this expertise and insight you will be able to apply new marketing strategies you may never have tried before.

What can an ecommerce marketing firm do for you?

This image shows the power of social media marketing and how ecommerce marketing firms can help
Source: Top Rank Blog

A digital marketing agency is a firm that is capable of offering you services like:

  • Website design and development
  • Content marketing
  • Social Media marketing
  • Email marketing
  • Retargeting
  • Search Engine marketing
  • Search Engine Optimisation
  • Online branding

Web design

Designing your ecommerce website so that it meets aesthetic and technical needs will require an expert’s work. One of the quickest and easiest ways to achieve a great looking website is to work with ecommerce marketing firms to help with the design. Depending on your needs, consider signing up with a team that has experience in designing on the platform of your choice.

An ecommerce marketing firm can help you build a responsive website design
Source: Evontech

To develop an amazing design, the firm will work with your business goals and understand the type of audience that you want to gain.

Case Study:

Vancouver-based nutrition and wellness brand, Botanica worked with a web design team to design their products. It includes a selection of herbs and ingredients that are premium quality and guaranteed healthy. The brand’s main objectives were to improve site architecture and navigation, build a user-friendly and more visual product story and reorganize blog content. The firm who worked with Botanica adopted a holistic style to meet with their new branding. In the end, the new website brought their brand story to life, as well as, achieved advance home and product pages which attracted more customers.

Get CMS for your website

Content Management Systems (CMS) is a platform that helps web developers build a tool for website owners to edit content. These tools enable a website easy to manage and update. It is the best way to edit content without the need to write codes.

Still, even with the ease of using CMS, it can take too much time to manage all the content for an ecommerce store.

Hiring an ecommerce marketing expert to work on your CMS will help if you are planning to have an elaborate website. CMS developers provide accurate and cost-effective solutions for brands so that the website is always up-to-date. Developers are trained to work on various platforms like WordPress, Drupal, Joomla, and Umbraco.

An ecommerce marketing firm can help you pick the right CMS for your business
Source: Sarvanam

Work on digital marketing

Digital Marketing is the set of procedures that you must take to market your business online. Digital marketing firms examine information, data and patterns to get your brand connected with customers. They also help to define digital marketing objectives for your brand. Using available information, these firms create strategies to complete those objectives.

Ecommerce marketing firms are the go-to for creative services like logo or website design. They can also help with campaigns like Search Engine Optimisation (SEO) and Paid Social Media Marketing. Probably, one of the best reasons to hire an ecommerce marketing team is to deal with extra tasks like blog management and SEO. In doing so, you have extra time to take on other tasks that will take your business to another level.

Why Should I Hire an SEO Agency?

SEO Can Be Complicated

If you have little experience in web design, SEO can also be challenging. Since major search engines use complex algorithms rank websites on search results, it is crucial to make sure that all factors that will help in the ranking are properly coded on your website.

These are the top ranking SEO factors. Getting the services of ecommerce marketing firms can help your brand succeed in these metrics.
Source: LyfeMarketing

SEO firms can help you to identify various ranking factors so that you can start ranking on major search engines. SEO agencies can also help in making sure that your content is updated and professional.

Specific Analytics

Other than proper coding and content, it is vital to use the proper analytics to understand the effectiveness of your SEO efforts. When analysing your SEO campaign, the right metrics will help you see where you need to improve and your success. Search engines take a huge amount of information from your website and it may take a lot of time in making sure these data are ready. SEO agencies have the perfect tools to prepare this information quickly.

An ecommerce marketing firm can help you understand your analytics
Understanding your analytics will help you take not of areas that are working or not working for your ecommerce website.
Source: Experfy

Prolonged Results

When you bring on an SEO agency, your success ensures their success. The goal of an SEO firm is to draw traffic to your site. This means their goal is to create as much business for you as possible.

Email marketing

The right email marketing services can help your brand speed up your sales cycle. The goal of email marketing is to ease your leads from one stage of your marketing funnel to the next. A great marketing firm will be able to craft engaging emails and newsletters to help you stay updated. They should also be able to build email automation sequences or “drip campaigns”, which enables a systematic flow of emails sent to your marketing leads.

Source: Google Small Business

Win at creative content

You can fuel your brand and drive results using creative content marketing campaigns. Firms can help by creating various content which otherwise takes so much of your time. Some of the content that can be prepared are:

  • SEO ready blogs – In doing so every blog post has a chance to rank in search engine results
  • Develop blogging schedules – So that content is always updated
  • Prepare Content Offers – Content offers are tools that convert your site visitors into leads.
  • Social Media Posts – Standout and use a digital company to manage your social media posts.
  • Videos – Make your visitors stay longer with helpful videos
  • Original Graphics and Images – Original graphics and images takes time to create but can be very engaging when don right.
  • Third-Party Graphics and Images – Find the right third party graphics and images to boost engagment.

Improve your CRM

Establishing lasting relationships with customers is vital to support brand success. You need to form meaningful networks by building personalised experiences that cater to your customers’ interests. A CRM firm or expert can help by developing various acquisition, nurture, and retention strategies that are based on the customer’s journey. A CRM firm takes a comprehensive and strategic approach to the buyer’s path-to-purchase and evaluates the customer experience (CX) at all stages of the relationship.

By getting the services of a firm, you will be able to bridge the gap between marketing strategy and execution. It will also help identify outages in communication and internal process that will ultimately keep your customers satisfied.