James Sandberg

Retail media mix and how brands can effectively include it in their marketing efforts

The ultimate retail media mix: Build a top performing mix to grow your ROI

Conversion rate optimisation marketing ROI / , , ,

According to a report published by Business Data Platform, Statista, “Retail sales are expected to reach 26.29 trillion globally before the end of 2019.” This number encompasses bricks-and-mortar stores, e-Commerce outlets and, direct-to-consumer sales globally. The opportunity is huge. Many retail categories are fiercely competitive. A retail media mix is a great tool which retailers […]

The ultimate retail media mix: Build a top performing mix to grow your ROI Read More »

How to build a B2C marketing funnel to drive your sales on autopilot

How to build a B2C marketing funnel to drive your sales on autopilot

Marketing Funnel / , ,

A B2C marketing funnel is a different animal to the common B2B strategies you may have seen online. While all marketing funnels follow a similar concept, consumer businesses can also create a marketing funnel to acquire customers. In this article, we’ll tell you more about building a B2C marketing funnel and how it can help

How to build a B2C marketing funnel to drive your sales on autopilot Read More »

Upsell and upselling strategies

Ultimate up selling strategies that maximize customer basket size

CRM Strategy / , ,

Upselling can ultimately increase your revenue, improve customer satisfaction and create a larger customer base. Up selling the right way requires more than just your simple sales knowledge, so knowing how and when to apply it is crucial. In this article, we’ll take a look at some of the best up selling techniques and how

Ultimate up selling strategies that maximize customer basket size Read More »

Customer Experience With Gamification

How to enrich customer experience with gamification and build deeper, richer customer data

CRM Strategy / , , , , ,

As kids and adults we rely on our competitive spirit to win at life. That’s why games are so popular. In this article, we will review how gamification can be used to reinvigorate relationships, enrich customer experiences, create more engaged customers and build deeper, richer customer data. What is Gamification and how can it enrich

How to enrich customer experience with gamification and build deeper, richer customer data Read More »

Global real-time integrated digital nightlife campaign for Smirnoff

Previous Lives. Previous Projects

Smirnoff Previous lives / Previous projects Global real-time integrated digital nightlife campaign across 14 countries The Smirnoff Nightlife Exchange Project was a call to arms inviting consumer-generated ideas from 14 markets that were then transformed into event experiences. The audience and the brand became collaborators and invented the perfect night together. The Solution Working on

Global real-time integrated digital nightlife campaign for Smirnoff Read More »

Customer advocacy and referral campaign for Dove shampoos

Previous Lives. Previous Projects

Dove Previous Lives / Previous projects Becoming the market leader with influencers, customer advocacy and referrals Facing stiff competition and aggressive growth ambitions, Dove needed to retain their existing customers and acquire new customers to achieve their targets. Customer advocacy and product endorsements are well known to be the most effective form of marketing. Fortunately, Dove’s

Customer advocacy and referral campaign for Dove shampoos Read More »

A personalised beauty advice portal for Unilever

Previous Lives. Previous Projects

Unilever Previous lives / Previous projects A personalised beauty advice portal for Unilever Unilever has a plethora of female beauty products ranging across makeup and haircare. With so much to offer, Unilever needed a platform to showcase it’s product portfolio in India to drive cross-sales and educate their female customers on the products that would

A personalised beauty advice portal for Unilever Read More »

Customer loyalty campaign for Radisson hotels

Previous Lives. Previous Projects

Radisson hotels Previous lives / Previous projects Customer loyalty campaign for Radisson hotels Recently renamed to Radisson Hotels, Carlson Rezidor has a vast global network of hotels and several hundred thousand members of their customer loyalty programme. Radisson needed to re-engage it’s loyalty club members at the end of the year to retain those customers and

Customer loyalty campaign for Radisson hotels Read More »

Marketing strategy, CRM deployment and content production – Vetstoria

Customer Devoted Work

Vetstoria Customer Devoted work / Our Favourites Marketing strategy, CRM deployment and content production Vetstoria is an Online Appointment Booking Platform that revolutionises the way veterinary practices communicate with their clients enables clients to book appointments on a real-time basis. Having built their client base to 1,000 veterinary practices, the team at Vetstoria wanted to

Marketing strategy, CRM deployment and content production – Vetstoria Read More »

Ecommerce strategy and online sales promotion – Hawes & Curtis

Customer Devoted Work

Hawes & Curtis Customer Devoted work / Our Favourites Ecommerce tech strategy and promotions support Established in 1913, Hawes & Curtis is a gentleman’s fashion brand with a rich heritage of tailoring British celebrities, politicians and royals for over 100 years. Hawes & Curtis’s ecommerce business had a great breadth of technology that was not

Ecommerce strategy and online sales promotion – Hawes & Curtis Read More »

E-commerce business build: 15,000 products deployed in Shopify – Total Poster

Customer Devoted Work

Total Poster Customer Devoted work / Our Favourites Building an e-commerce business with 15,000 products in Shopify Established in 1999, TotalPoster is one of the most comprehensive sources of sports posters online with over 15,000 items available in a variety of sizes and frames, offering secure easy world wide shipping. Having run the business on

E-commerce business build: 15,000 products deployed in Shopify – Total Poster Read More »

Accelerating digital marketing performance and e-commerce conversions – Bleep Bleeps

Customer Devoted Work

Bleep Bleeps Customer Devoted work / Our Favourites Accelerating digital marketing performance and e-commerce conversions Bleep Bleeps are the ingenious inventors of smart parenting IOT devices with catchy names like Suzy Snooze and Sammy Screamer.  Having built a much loved brand and set of award winning products, the team needed to optimise their digital marketing performance

Accelerating digital marketing performance and e-commerce conversions – Bleep Bleeps Read More »

Re-branding a 123 year old brand – Pall Mall Barbers

Customer Devoted Work

Pall Mall Barbers Customer Devoted work / Our Favourites Revitalising a 123 year old male grooming brand Established in 1896, Pall Mall Barbers is London’s largest independent male grooming business with branches throughout London and New York city and products available worldwide. Stores offer men’s haircuts, traditional wet shaves and a range of luxury men’s

Re-branding a 123 year old brand – Pall Mall Barbers Read More »

11 ways to build robust insight – from a customer insight consultancy

Customer Experience Strategy

Insight is the fuel which drives the engine of customer-focused organisations and enables informed businesses to craft compelling and engaging customer experiences. Leading brands are using it to engage, acquire, understand and increase the loyalty of their customers. Here are the best ways to create robust insight from us – a customer insight consultancy. How

11 ways to build robust insight – from a customer insight consultancy Read More »

5 key drivers of customer loyalty

The 5 key drivers of customer loyalty and how brands can reduce churn

Customer loyalty / , ,

Acquiring a new customer can cost anywhere between 5 and 25 times as much as retaining an existing one, but many companies are still focusing their efforts on customer acquisition. So, here’s five drivers of customer loyalty in the coming years and some suggestions of how you can turn customers into loyal advocates. How do

The 5 key drivers of customer loyalty and how brands can reduce churn Read More »

Improve brand product ecosystem

3 steps that brands can take to build their product ecosystem right now

Customer Experience Strategy / , ,

Definition of Product Ecosystem Any type of product or service company can expand their core product range, to build a suite of complimentary items and enable customers to extend the functionality of the core product.  It can be exciting too. This process can go off in a myriad of directions and there are many good

3 steps that brands can take to build their product ecosystem right now Read More »