Previous Lives. Previous Projects

Smirnoff Previous lives / Previous projects Global real-time integrated digital nightlife campaign across 14 countries The Smirnoff Nightlife Exchange Project was a call to arms inviting consumer-generated ideas from 14 markets that were then transformed into event experiences. The audience and the brand became collaborators and invented the perfect night together. The Solution Working on […]

Dove Previous Lives / Previous projects Becoming the market leader with influencers, customer advocacy and referrals Facing stiff competition and aggressive growth ambitions, Dove needed to retain their existing customers and acquire new customers to achieve their targets. Customer advocacy and product endorsements are well known to be the most effective form of marketing. Fortunately, Dove’s

Unilever Previous lives / Previous projects A personalised beauty advice portal for Unilever Unilever has a plethora of female beauty products ranging across makeup and haircare. With so much to offer, Unilever needed a platform to showcase it’s product portfolio in India to drive cross-sales and educate their female customers on the products that would

Radisson hotels Previous lives / Previous projects Customer loyalty campaign for Radisson hotels Recently renamed to Radisson Hotels, Carlson Rezidor has a vast global network of hotels and several hundred thousand members of their customer loyalty programme. Radisson needed to re-engage it’s loyalty club members at the end of the year to retain those customers and

Vespa Previous Lives / Previous Projects Launching Vespa into a new market Vespa wanted to launch their scooter brand into the competitive and crowded Indian market. The key challenge was to capture market share from established brands that were at a significantly lower price point than Vespa’s. Vespa needed a key differentiator to gain a